Brand Center

When developing Girl Scout materials, please adhere to these guidelines.

Proper presentation of our products and messaging helps to protect and enhance our brand.

Everyone involved with Girl Scouting—whether volunteers or partners—plays a part in ensuring the accurate representation of the Girl Scouts' name and in safeguarding our trademarks and symbols from unauthorized or inconsistent use.

Brand Guidelines

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Design Consideration

Before creating Girl Scout-branded materials, please remember:

The Girl Scout profiles are retired. The trefoil and servicemarks are the only marks of Girl Scouts. Usage of legacy trefoils and profiles (the 1910s, 1920s, 1978, and 2010) require written approval from GSUSA.
The trefoil is the simplest and most potent expression of Girl Scouts' brand. It can be used internally and externally. When communicating with groups who are less familiar with the trefoil, it should be used in combination with GSGC or Girl Scout servicemarks.

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Trefoil

Trefoil don'ts

Don't shade the trefoil.
Don't outline the trefoil.
Don't put text inside, next to, or around the trefoil.
Don't crop, rotate, use it as a pattern, or repeat it in the same application.
Don't crowd the trefoil; it should have clear space (about the same size as the Trefoil you're using on all four sides).

Girl Scout Trefoil » PNG

Servicemark

Servicemark don'ts

Don't crowd the servicemark; it should have clear space (about the size of two Trefoils of equal size to the Trefoil in the servicemark lockup on all four sides).
Don't change the color of the trefoil in the servicemark lockup. It must remain green.

GSGC Servicemark » PNG

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Colors

Color dos

To add design flexibility the trefoil can appear in colors from the Girl Scout color palette.

Color don'ts

Don't add text, images, outlines, shadows or repeated patterns of the Trefoil.
Don't use gradients.

New Brand Color Palette »

Font

Feel free to download the official Girl Scout Font to use on your designs., otherwise, use Palatino Linotype.

Font dos

Volunteer-produced flyers, posters, etc should use Girl Scouts' secondary font, Palatino Linotype.

Font don'ts

This handy guide will show you which type color works best on brand colors for visibility.
Don't outline type or add effects.

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Using Girl Scouts' Brand Marks

Community and Troop Activity/Event Flyers

Community and troop volunteers are permitted to create their own flyers using the guidelines outlined above.
If you choose to use the official marks or Girl Scouts' name, you must submit your materials to communications@gsgateway.org for review prior to publication.

Branding Questions

Please email communications@gsgateway.org

Learning Opportunities

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Training Course on gsLearn

If you'd like to know more about Girl Scouts' refreshed brand, training is available on gsLearn. The 20-minute course outlines how the brand has been refined to meet the needs of girls today.

Access the Training

Log into MyGS.
Click gsLearn.
Click Content Library and enter "GSUSA Brand Ambassador 101 for Volunteers" in the search bar.