Skip to main content

Brand Center

SHOP
DONATE
MyGS
Espanol
Event Calendar
Rallyhood

Discover Discover
About Us About Us

What Girl Scouts Do What Girl Scouts Do

Diversity, Equity, Inclusion, and Racial Justice Diversity, Equity, Inclusion, and Racial Justice
Activities Activities

Event Search Event Search

Event Calendar Event Calendar

Programs on Demand Programs on Demand

Cancellation & Refund Policy Cancellation & Refund Policy
Our Council Our Council

Contact Us Contact Us

Staff Directory Staff Directory

Newsroom Newsroom

Governance Governance
Discover your local Girl Scout council: about Girl Scouts, what they do, what activities are available locally, and how to contact us.
Get Involved Get Involved
Become a Girl Scout Become a Girl Scout

Join a Troop Join a Troop

Become a Daisy Girl Scout Become a Daisy Girl Scout

Attend a Unicorn Party Attend a Unicorn Party

Go Solo Go Solo

Learn More About Girl Scouts Learn More About Girl Scouts

In My Girl Scout Era In My Girl Scout Era
Become a Volunteer Become a Volunteer

Start a Troop Start a Troop

Episodic Volunteer Episodic Volunteer
Learn how to get involved with Girl Scouts: join a troop, go solo, or become a volunteer.
Cookies+ Cookies
About Girl Scout Cookies About Girl Scout Cookies

Find Cookies Find Cookies

Cookie History Cookie History

Available Flavors Available Flavors
Sweets & Treats Sweets & Treats

Embrace Possibility Embrace Possibility

Resources for Girls Resources for Girls

Resources for Volunteers Resources for Volunteers
Member Resources Member Resources

Cookie Program For Girls Cookie Program For Girls

Cookie Program For Volunteers Cookie Program For Volunteers

Gateway Green Gateway Green
Find out how to buy Girl Scout Cookies, explore Girl Scout Cookie flavors, try delicious recipes, see how girls learn essential life skills, and more.
Donate Donate
Donate Locally Donate Locally

Fundraising Events Fundraising Events

Lifetime Membership Lifetime Membership

Planned Giving Planned Giving
Alums Alums

Support Girl Scouts by donating locally, becoming a lifetime member, or joining the Girl Scout Network for alums and supporters.
Members Members
For Girl Scouts For Girl Scouts

Badges and Journeys Badges and Journeys

Camp and Outdoors Camp and Outdoors

Programs Programs

Girl Sweets n Treats Resources Girl Sweets n Treats Resources

Highest Awards Highest Awards

For Cookie Sellers For Cookie Sellers

Renew Your Membership Renew

Scholarships Scholarships
For Volunteers For Volunteers

Volunteer Cookie Resources Volunteer Cookie Resources

Volunteer Sweets n Treats Resources Volunteer Sweets n Treats Resources

Spring Volunteer Conference Spring Volunteer Conference

Volunteer Recognition Volunteer Recognition

For New Troop Leaders For New Troop Leaders
Resources Resources

Rallyhood Rallyhood

Forms and Documents Forms and Documents

Volunteer Essentials Volunteer Essentials

For Parents and Families For Parents and Families

Troop Year Planner Troop Year Planner

Marketing on the Move Marketing on the Move

Brand Center Brand Center
Resources for Girl Scout members. Find volunteer, Girl Scout, and family tools and support. Explore badges, activities, and more.

SHOP
DONATE
MyGS
Espanol
Event Calendar
Rallyhood

Council Finder

Use this finder to connect with your local Girl Scout council.

You are leaving girlscouts.org for a website opened by an external party. You will be subjected to the privacy and security policies of the website

Members
Resources
Brand Center

Brand Center

When developing Girl Scout materials, please adhere to these guidelines.

Proper presentation of our products and messaging helps to protect and enhance our brand.

Everyone involved with Girl Scouting—whether volunteers or partners—plays a part in ensuring the accurate representation of the Girl Scouts' name and in safeguarding our trademarks and symbols from unauthorized or inconsistent use.

Brand Guidelines

Important Reminders toggle arrow

Design Consideration

Before creating Girl Scout-branded materials, please remember:

The Girl Scout profiles are retired. The trefoil and servicemarks are the only marks of Girl Scouts. Usage of legacy trefoils and profiles (the 1910s, 1920s, 1978, and 2010) require written approval from GSUSA.
The trefoil is the simplest and most potent expression of Girl Scouts' brand. It can be used internally and externally. When communicating with groups who are less familiar with the trefoil, it should be used in combination with GSGC or Girl Scout servicemarks.

Trefoil & Service Mark toggle arrow

Trefoil

Trefoil don'ts

Don't shade the trefoil.
Don't outline the trefoil.
Don't put text inside, next to, or around the trefoil.
Don't crop, rotate, use it as a pattern, or repeat it in the same application.
Don't crowd the trefoil; it should have clear space (about the same size as the Trefoil you're using on all four sides).

Girl Scout Trefoil » PNG

Servicemark

Servicemark don'ts

Don't crowd the servicemark; it should have clear space (about the size of two Trefoils of equal size to the Trefoil in the servicemark lockup on all four sides).
Don't change the color of the trefoil in the servicemark lockup. It must remain green.

GSGC Servicemark » PNG

Colors & Font toggle arrow

Colors

Color dos

To add design flexibility the trefoil can appear in colors from the Girl Scout color palette.

Color don'ts

Don't add text, images, outlines, shadows or repeated patterns of the Trefoil.
Don't use gradients.

New Brand Color Palette »

Font

Feel free to download the official Girl Scout Font to use on your designs., otherwise, use Palatino Linotype.

Font dos

Volunteer-produced flyers, posters, etc should use Girl Scouts' secondary font, Palatino Linotype.

Font don'ts

This handy guide will show you which type color works best on brand colors for visibility.
Don't outline type or add effects.

Brand Mark Usage toggle arrow

Using Girl Scouts' Brand Marks

Community and Troop Activity/Event Flyers

Community and troop volunteers are permitted to create their own flyers using the guidelines outlined above.
If you choose to use the official marks or Girl Scouts' name, you must submit your materials to communications@gsgateway.org for review prior to publication.

Branding Questions

Please email communications@gsgateway.org and CC: mredon@gsgateway.org.

Learning Opportunities

Volunteer Brand Training toggle arrow

Training Course on gsLearn

If you'd like to know more about Girl Scouts' refreshed brand, training is available on gsLearn. The 20-minute course outlines how the brand has been refined to meet the needs of girls today.

Access the Training

Log into MyGS.
Click gsLearn.
Click Content Library and enter "GSUSA Brand Ambassador 101 for Volunteers" in the search bar.

Contact Us
Blog
Newsroom
Terms and Conditions
Privacy Policy
Careers

© 2016-2024 Girl Scouts of Gateway Council

A 501(c)(3) Organization. All Rights Reserved.